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The Association of Winegrowers and Winemakers of Istria was founded by Istrian winemakers in cooperation with Istria County in 1994 in Poreč, as a civil association, with the aim of providing technical assistance to members, to better connect the winemakers, representing their interests, fostering and maintaining traditional customs related to wine production, and with the aim of better presentation and promotion of Istrian wines and winemakers. The main activities are the creation of the image of Istrian wines as quality and natural products; market expansion through the organisation and joint appearances at exhibitions, fairs, and other types of activities; supporting members with research, selection, and reproduction of high-quality materials; fostering and reviving traditional customs related to viticulture and oenology and cooperation with educational and scientific institutions, and other similar organisations at home and abroad. Vinistra is a non-profit association of registered wine and grape producers from Istria which protects the members’ business interests by improving production through protection, development, and promotion of wine in cooperation with any individuals and institutions which can contribute to achieving the objectives of the association.